Privacy Policy
Your privacy is important to us. Learn how we protect and use your information.
1. Introduction
At Fireaway, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, use our services, place orders, or interact with us in any way.
This policy applies to all information collected through our website fireaaway.com, mobile applications, in-store visits, phone orders, delivery services, catering services, and any other interactions with Fireaway. By using our services, you agree to the collection and use of information in accordance with this policy.
Important Note: We never sell your personal data to third parties. Your information is used solely to provide you with excellent food services and improve your experience with Fireaway.
If you have any questions about this Privacy Policy, please contact us using the information provided at the end of this document.
2. Information We Collect
2.1 Information You Provide to Us
We collect information that you voluntarily provide to us when you:
- Personal Identification: Name, email address, phone number, postal address
- Account Information: Username, password, purchase history, order preferences
- Food Service Specific Data:
- Order history and favorite menu items
- Dietary preferences and restrictions (vegetarian, vegan, gluten-free, etc.)
- Delivery addresses and location data
- Allergen information and special dietary requirements (halal, kosher)
- Loyalty program and rewards account information
- Table reservation details and party size
- Catering event information and guest counts
- Special requests and cooking preferences
- Payment Information: Credit/debit card details (securely encrypted), billing address
- Communication Data: Contact form submissions, customer reviews, chat messages
- Marketing Preferences: Newsletter subscriptions, promotional email preferences
- Feedback: Survey responses, testimonials, complaints, and suggestions
2.2 Information We Collect Automatically
When you visit our website or use our services, we automatically collect certain information:
- Device Information: IP address, browser type and version, operating system, device type
- Usage Data: Pages visited, time spent on site, clicks, search queries, referral sources
- Cookie Data: Session IDs, user preferences, shopping cart contents, login status
- Location Information: Approximate location derived from IP address for delivery services
- Performance Data: Page load times, error logs, system performance metrics
2.3 Information from Third Parties
We may receive information about you from other sources:
- Social Media: Profile information if you connect social media accounts
- Payment Processors: Transaction confirmations and payment status
- Delivery Partners: Delivery status updates and location tracking
- Marketing Partners: Analytics data and advertising effectiveness metrics
- Review Platforms: Public reviews and ratings you post about our services
3. How We Use Your Information
3.1 Service Provision
- Order Processing: Taking, preparing, and fulfilling your food orders
- Delivery Services: Coordinating delivery to your specified address
- Account Management: Creating and maintaining your customer account
- Authentication: Verifying your identity and securing your account
- Payment Processing: Handling transactions and billing
- Customer Support: Responding to inquiries and resolving issues
- Quality Improvement: Analyzing feedback to improve our food and services
- Loyalty Programs: Managing rewards points and special offers
3.2 Communication
- Order Updates: Confirmations, preparation status, delivery notifications
- Account Notifications: Login alerts, password changes, account updates
- Customer Support: Responding to questions, complaints, and requests
- Important Notices: Policy changes, service updates, safety information
- Marketing Communications: Promotional emails and offers (with your consent only)
- Surveys: Feedback requests to improve our services
3.3 Marketing and Analytics
- Personalized Advertising: Showing relevant promotions based on your preferences
- Website Analytics: Understanding traffic patterns and user behavior
- Campaign Measurement: Evaluating the effectiveness of marketing efforts
- Market Research: Developing new menu items and services
- Customer Segmentation: Creating targeted promotions for different customer groups
3.4 Legal Compliance
- Legal Obligations: Responding to court orders, subpoenas, and legal requests
- Fraud Prevention: Detecting and preventing fraudulent transactions
- Safety Protection: Protecting the safety of customers, employees, and property
- Dispute Resolution: Resolving legal disputes and claims
- Regulatory Compliance: Meeting food safety and health regulations
4. Information Sharing and Disclosure
4.1 Service Providers
We share information with trusted third-party service providers who help us operate our business:
- Payment Processors: Secure handling of credit card transactions and billing
- Delivery Companies: Coordinating food delivery to your location
- Cloud Storage Providers: Secure storage of customer data and business records
- Email Services: Sending order confirmations and marketing communications
- Analytics Tools: Understanding website usage and customer behavior
- Customer Support Platforms: Managing customer inquiries and support tickets
- Inventory Management: Tracking ingredients and menu availability
All service providers are bound by strict confidentiality agreements and are only permitted to use your information for the specific services they provide to us.
4.2 Legal Requirements
We may disclose your information when required by law or to protect our rights:
- Court Orders: Complying with subpoenas, warrants, and legal proceedings
- Legal Compliance: Meeting regulatory requirements and legal obligations
- Rights Protection: Defending our legal rights, property, and interests
- Public Safety: Protecting against imminent harm or illegal activities
- Emergency Situations: Responding to health or safety emergencies
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets:
- Customer information may be transferred to the new owner
- We will notify you before your information is transferred
- The new owner must comply with this privacy policy
- You will have the option to delete your account before transfer
4.4 With Your Consent
We may share your information for other purposes with your explicit consent, such as:
- Featuring your testimonials in marketing materials
- Sharing information with business partners for joint promotions
- Participating in market research studies
5. Data Security
5.1 Technical Security Measures
We implement industry-standard security measures to protect your information:
- SSL/TLS Encryption: All data transmission is encrypted using 256-bit SSL technology
- Firewall Protection: Advanced firewall systems protect against unauthorized access
- Access Controls: Strict access controls limit data access to authorized personnel only
- 24/7 Monitoring: Continuous security monitoring and threat detection systems
- Regular Backups: Automated daily backups stored in secure, encrypted environments
- Vulnerability Testing: Regular security assessments and penetration testing
- Data Encryption: Sensitive data encrypted at rest using AES-256 encryption
5.2 Organizational Security Measures
- Employee Training: Regular security training for all staff members
- Data Handling Procedures: Strict protocols for accessing and handling personal data
- Confidentiality Agreements: All employees and contractors sign confidentiality agreements
- Incident Response Plan: Comprehensive plan for responding to security incidents
- Regular Audits: Periodic security audits and compliance assessments
- Vendor Management: Security requirements for all third-party vendors
5.3 Your Security Responsibilities
You can help protect your information by:
- Strong Passwords: Using complex, unique passwords for your account
- Password Security: Never sharing your login credentials with others
- Public Computers: Always logging out when using shared or public computers
- Suspicious Activity: Being cautious of phishing emails and suspicious links
- Account Monitoring: Regularly reviewing your account for unauthorized activity
- Immediate Reporting: Contacting us immediately if you suspect unauthorized access
Security Breach Notification: In the unlikely event of a data breach that affects your personal information, we will promptly notify you and relevant authorities within 72 hours as required by law. We will provide details about the breach, steps we're taking to address it, and actions you can take to protect yourself.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website and services. Below is a detailed breakdown of the types of cookies we use:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Basic website functionality, login status, shopping cart contents, security features | Session (deleted when browser closes) |
| Functional Cookies | User preferences, language settings, location preferences, personalization | Up to 1 year |
| Analytics Cookies | Website usage analysis, traffic patterns, popular menu items, site improvement | Up to 2 years |
| Marketing Cookies | Personalized advertising, promotional campaigns, conversion tracking | Up to 1 year |
Tracking Technologies We Use:
- Google Analytics: Website traffic analysis and user behavior tracking
- Facebook Pixel: Advertising effectiveness measurement and retargeting
- Web Beacons: Email open rates and engagement tracking
- Local Storage: Storing user preferences and shopping cart data
- Session Storage: Temporary data storage during your visit
Cookie Management:
You can control cookies through your browser settings:
- Accept or reject all cookies
- Delete existing cookies
- Block cookies from specific websites
- Receive notifications when cookies are set
Note: Disabling certain cookies may affect website functionality, such as staying logged in or maintaining your shopping cart.
7. Your Rights (GDPR/CCPA Compliance)
You have several rights regarding your personal information. We are committed to honoring these rights in accordance with applicable privacy laws:
7.1 Right of Access
You have the right to know what personal data we have about you, including:
- What information we collect
- How we use your information
- Who we share it with
- How long we keep it
7.2 Right to Rectification
You can request corrections to any inaccurate or incomplete personal information we have about you.
7.3 Right to Erasure (Right to be Forgotten)
You can request deletion of your personal data when:
- The data is no longer necessary for its original purpose
- You withdraw consent and there's no other legal basis
- The data has been unlawfully processed
- Deletion is required for legal compliance
7.4 Right to Restrict Processing
You can request that we limit how we use your data while we resolve disputes about accuracy or legitimate interests.
7.5 Right to Data Portability
You can request a copy of your personal data in a machine-readable format to transfer to another service provider.
7.6 Right to Object
You can object to processing of your data for:
- Direct marketing purposes
- Legitimate interests that override your privacy rights
- Research and statistical purposes
7.7 Right Against Automated Decision-Making
You have the right not to be subject to decisions based solely on automated processing, including profiling, that significantly affects you.
How to Exercise Your Rights: Contact us using the information in Section 13. We will respond to your request within 30 days and may require verification of your identity to protect your privacy.
8. Children's Privacy
Our services are not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16.
- No Intentional Collection: We do not intentionally collect or solicit personal information from anyone under 16
- Age Verification: Our registration process includes age verification
- Parental Notification: If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately
- Prompt Deletion: If we discover we have collected information from a child under 16, we will delete it promptly
- Parental Consent: Any collection of information from children under 16 would require verifiable parental consent
Parents and guardians are encouraged to monitor their children's internet usage and help enforce this policy by instructing children never to provide personal information without permission.
9. International Data Transfers
9.1 Protection Measures
When we transfer your data internationally, we ensure adequate protection through:
- Adequacy Decisions: Transfers to countries with EU-approved data protection standards
- Standard Contractual Clauses (SCC): Legally binding data protection requirements
- Data Processing Agreements: Comprehensive contracts with all international partners
- Security Measures: Encryption and security protocols for all transfers
- Regular Audits: Ongoing compliance monitoring and assessments
9.2 Transfer Destinations
Your data may be transferred to and processed in:
- United States: Cloud storage and data analytics services
- European Union: Payment processing and customer support
- Other Countries: As needed for service provision, always with appropriate safeguards
All international transfers comply with applicable data protection laws and include contractual protections equivalent to those required in your home country.
10. Data Retention Periods
We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law:
| Information Type | Retention Period | Reason for Retention |
|---|---|---|
| Account Information | 6 months after account deletion | Legal obligations, dispute resolution, fraud prevention |
| Order and Purchase History | 7 years | Tax records, accounting requirements, warranty claims |
| Payment Information | As required by payment processor (typically 3-7 years) | Chargeback protection, financial record keeping |
| Marketing Consent Records | 3 years after consent withdrawal | Proof of consent, regulatory compliance |
| Website Usage Logs | Up to 2 years | Security monitoring, analytics, troubleshooting |
| Customer Support Records | 3 years | Service quality improvement, training purposes |
| Delivery Information | 1 year | Service optimization, route planning |
| Dietary Preferences | Until account deletion or opt-out | Personalized service, allergen safety |
Safe Data Disposal
When data retention periods expire, we ensure secure disposal through:
- Electronic Deletion: Complete removal from all systems with multiple overwrites
- Physical Destruction: Professional shredding of any physical documents
- Backup Removal: Deletion from all backup systems and archives
- Disposal Records: Maintenance of disposal logs for audit purposes
- Vendor Compliance: Ensuring third-party vendors also dispose of data securely
11. Third-Party Links
Our website and services may contain links to third-party websites, applications, or services. Please be aware that:
- External Links: Links to social media, payment processors, review sites, and partner restaurants
- No Control: We do not control the privacy practices of third-party sites
- Separate Policies: Third-party sites have their own privacy policies and terms of service
- Your Responsibility: You should review third-party privacy policies before providing any information
- No Endorsement: Links do not constitute endorsement of third-party privacy practices
- Data Sharing: Any information you provide to third parties is governed by their policies, not ours
We encourage you to be aware when you leave our site and to read the privacy statements of each website that collects personally identifiable information.
12. Policy Changes
12.1 Change Notification
We may update this Privacy Policy from time to time. When we make changes, we will notify you through:
- Website Notice: Prominent notice on our homepage and this policy page
- Email Notification: Direct email to registered users for significant changes
- App Notifications: Push notifications through our mobile app
- Account Dashboard: Notification in your account when you log in
- Explicit Consent: Request for explicit consent for material changes affecting your rights
12.2 Checking for Updates
To stay informed about our privacy practices:
- Regular Review: Check this page periodically for updates
- Last Updated Date: Always shown at the top of this policy
- Version History: Summary of significant changes available upon request
- Continued Use: Continued use of our services constitutes acceptance of changes
- Opt-Out Option: You may stop using our services if you disagree with changes
For significant changes that materially affect your privacy rights, we will provide at least 30 days' advance notice and may require your explicit consent to continue using our services.
13. Contact Information
Get in Touch
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Company: Fireaway
Address: 332 Bethnal Grn Rd, London E2 0AG, UK
Phone: +44 20 7739 4873
Email: [email protected]
Business Hours:
Monday - Friday: 9:00 AM - 6:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed
Response Commitment: We will respond to all privacy-related inquiries within 3 business days.
13.1 Filing Complaints
If you're not satisfied with our response to your privacy concerns:
- First Contact Us: Please give us the opportunity to address your concerns directly
- Supervisory Authority: You may file a complaint with the Information Commissioner's Office (ICO)
- ICO Contact: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, UK
- ICO Website: ico.org.uk
- ICO Helpline: 0303 123 1113
14. Withdrawal of Consent
14.1 Marketing Consent Withdrawal
You can withdraw your consent for marketing communications at any time:
- Email Unsubscribe: Click the unsubscribe link in any marketing email
- Account Settings: Log into your account and update your communication preferences
- Customer Support: Contact our customer support team to opt out
- Phone Request: Call us at +44 20 7739 4873 to withdraw consent
- Written Request: Send a written request to our postal address
Note: Withdrawing marketing consent will not affect transactional communications (order confirmations, delivery updates, etc.).
14.2 Account Deletion
To completely delete your account and withdraw all consent:
- Log into your account
- Navigate to Account Settings
- Select "Delete My Account"
- Confirm your identity
- Review what data will be deleted
- Confirm deletion
Important: Some information may be retained for legal compliance (tax records, dispute resolution) as outlined in our retention policy.
15. Conclusion
At Fireaway, your privacy is fundamental to our relationship with you. We are committed to being transparent about our data practices, giving you control over your information, and continuously improving our privacy protections.
We understand that trust is earned through consistent action and transparency. That's why we've designed this comprehensive privacy policy to give you a clear understanding of how we handle your information. Our commitment extends beyond legal compliance – we strive to set the standard for privacy protection in the food service industry.
Our Promise to You:
- We will never sell your personal data to third parties
- We will always be transparent about our data practices
- We will continuously invest in security measures to protect your information
- We will respect your privacy choices and preferences
- We will promptly address any privacy concerns you may have
The trust you place in us is not taken lightly. Every day, we work to earn and maintain that trust through responsible data handling, robust security measures, and genuine respect for your privacy rights.
If you have any questions about this Privacy Policy or our privacy practices, we encourage you to contact us. Our team is always ready to help and ensure you feel comfortable with how your information is being handled.
Thank you for choosing Fireaway and for taking the time to understand our privacy practices. We look forward to serving you while protecting your privacy every step of the way.