Cookie Policy
Last updated: January 2026
1. Introduction
This Cookie Policy explains how Fireaway ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website fireaaway.com (the "Website"). This policy is part of our Privacy Policy and explains what cookies are, why we use them, and how you can manage your cookie preferences.
By using our Website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should set your browser preferences accordingly or refrain from using our Website.
This Cookie Policy covers all cookies used on our Website, including those set by us (first-party cookies) and those set by third parties (third-party cookies) to help us deliver our food services and improve your online experience.
2. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They contain information that is transferred to your device's hard drive and help websites recognize your device on future visits.
How Cookies Work
When you visit our Website, cookies are downloaded to your device to improve your browsing experience. Cookies help us remember your preferences, understand how you use our site, and provide personalized content and services.
Types of Cookies
- Session Cookies: These are temporary cookies that expire when you close your browser. They help maintain your session while browsing our site.
- Persistent Cookies: These remain on your device for a specific period or until you delete them. They remember your preferences for future visits.
- First-Party Cookies: Set directly by our Website to improve functionality and user experience.
- Third-Party Cookies: Set by external services we use, such as Google Analytics or social media platforms.
3. Why We Use Cookies
We use cookies for several important purposes to enhance your experience with Fireaway:
Essential Website Functionality
- Maintaining your shopping cart contents
- Remembering your login status
- Preserving your delivery location
- Ensuring website security
- Managing user sessions
Performance Improvement
- Analyzing website traffic and usage
- Identifying popular menu items
- Optimizing website loading times
- Monitoring website performance
- Detecting and preventing fraud
User Experience Personalization
- Remembering your food preferences
- Storing your favorite restaurants
- Customizing menu recommendations
- Preserving language settings
- Maintaining dietary requirements
Marketing and Advertising
- Showing relevant food advertisements
- Measuring advertising effectiveness
- Providing personalized offers
- Retargeting website visitors
- Social media integration
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the Website to function properly. They cannot be disabled without severely affecting the usability of our site.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| PHPSESSID | Fireaway | Maintains user session and shopping cart | Session | Session |
| csrf_token | Fireaway | Security protection against cross-site attacks | Session | Session |
| cookieConsent | Fireaway | Remembers your cookie preferences | Persistent | 1 year |
| user_location | Fireaway | Stores delivery location for service | Persistent | 30 days |
| cart_id | Fireaway | Maintains shopping cart across sessions | Persistent | 7 days |
4.2 Performance/Analytics Cookies
These cookies help us understand how visitors use our Website so we can improve its performance and user experience.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and sessions | Persistent | 2 years |
| _gid | Google Analytics | Distinguishes unique users | Persistent | 24 hours |
| _gat | Google Analytics | Throttles request rate to Google Analytics | Persistent | 1 minute |
| _ga_[container-id] | Google Analytics 4 | Tracks user interactions and events | Persistent | 2 years |
4.3 Functionality Cookies
These cookies enable enhanced functionality and personalization based on your preferences.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| preferred_language | Fireaway | Remembers your language preference | Persistent | 1 year |
| dietary_preferences | Fireaway | Stores dietary requirements and allergies | Persistent | 6 months |
| favorite_items | Fireaway | Remembers your favorite menu items | Persistent | 3 months |
| ui_preferences | Fireaway | Stores interface customization settings | Persistent | 1 year |
4.4 Targeting/Marketing Cookies
These cookies are used to deliver relevant advertisements and measure the effectiveness of marketing campaigns.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _fbp | Facebook Pixel | Tracks user actions for Facebook advertising | Persistent | 3 months |
| fr | Delivers targeted advertisements | Persistent | 3 months | |
| NID | Customizes ads on Google properties | Persistent | 6 months | |
| IDE | Google DoubleClick | Measures ad campaign effectiveness | Persistent | 2 years |
5. Third-Party Cookies
We use several third-party services that may set their own cookies on your device. These services help us provide better functionality and understand how our Website is used.
Google Analytics
We use Google Analytics to analyze Website traffic and user behavior. This helps us improve our services and understand customer preferences.
Privacy Policy: Google Privacy Policy
Facebook Pixel
Facebook Pixel helps us track conversions from Facebook ads and create custom audiences for retargeting campaigns.
Privacy Policy: Facebook Privacy Policy
Google Ads
We use Google Ads for online advertising and conversion tracking to measure the effectiveness of our marketing campaigns.
Privacy Policy: Google Privacy Policy
6. Cookie Duration
Cookies have different lifespans depending on their purpose:
Session Cookies
These cookies are deleted when you close your browser. They include:
- Shopping cart contents during your visit
- Login session information
- Security tokens
Persistent Cookies
These cookies remain on your device for specified periods:
| Duration | Cookie Types | Examples |
|---|---|---|
| 1 minute | Rate limiting | Google Analytics throttling |
| 24 hours | Daily analytics | Google Analytics user identification |
| 7 days | Shopping cart persistence | Saved cart items |
| 30 days | Location preferences | Delivery area settings |
| 3 months | Marketing cookies | Facebook Pixel, favorite menu items |
| 6 months | User preferences | Dietary requirements, Google NID |
| 1 year | Long-term preferences | Cookie consent, language settings |
| 2 years | Analytics tracking | Google Analytics, DoubleClick |
7. How to Manage Cookies
7.1 Browser Settings
You can control cookies through your browser settings. Here are instructions for popular browsers:
Google Chrome
- Open Chrome and click on the three dots menu (⋮) in the top-right corner
- Select "Settings" from the dropdown menu
- Click on "Privacy and security" in the left sidebar
- Click on "Cookies and other site data"
- Choose your preferred cookie settings:
- "Allow all cookies" (default)
- "Block third-party cookies in Incognito"
- "Block third-party cookies"
- "Block all cookies" (may break websites)
- To view and delete existing cookies, click "See all cookies and site data"
Mozilla Firefox
- Open Firefox and click on the menu button (☰) in the top-right corner
- Select "Settings" (or "Preferences" on Mac)
- Click on "Privacy & Security" in the left panel
- Under "Cookies and Site Data," choose your settings:
- "Standard" (blocks known trackers)
- "Strict" (blocks all trackers and cookies)
- "Custom" (choose specific blocking options)
- Click "Manage Data" to view and delete specific cookies
Safari
- Open Safari and click "Safari" in the menu bar
- Select "Preferences" from the dropdown menu
- Click on the "Privacy" tab
- Under "Cookies and website data," choose:
- "Allow from websites I visit"
- "Allow from current website only"
- "Always block"
- Click "Manage Website Data" to view and remove stored cookies
Microsoft Edge
- Open Edge and click on the three dots menu (⋯) in the top-right corner
- Select "Settings" from the menu
- Click on "Cookies and site permissions" in the left sidebar
- Click on "Cookies and site data"
- Choose your cookie preferences:
- "Allow all cookies"
- "Block only third-party cookies"
- "Block all cookies"
- Click "See all cookies and site data" to manage existing cookies
7.2 Opt-Out Links
You can opt out of specific tracking services:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ad Settings
- Facebook: Facebook Ad Preferences
- Network Advertising Initiative: NAI Opt-out Tool
7.3 Our Cookie Consent Tool
When you first visit our Website, you'll see a cookie consent banner. You can:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences
To change your cookie preferences later, look for the "Cookie Settings" link in our website footer or clear your browser cookies and revisit our site.
8. Consequences of Disabling Cookies
Limited Functionality
If you disable cookies, the following features may not work properly:
- Shopping cart will not persist between visits
- User login and account features will be unavailable
- Website preferences will not be remembered
- Delivery location will need to be entered each visit
- Personalized menu recommendations will not appear
Degraded User Experience
Without cookies, you may experience:
- Repeated cookie consent prompts
- Loss of items in your shopping cart
- Inability to complete online orders
- Generic content instead of personalized recommendations
- Slower website loading times
Security Implications
Disabling all cookies may also affect security features:
- CSRF protection may not function correctly
- Session management will be impaired
- Fraud detection systems may be less effective
9. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that they don't track your browsing activity.
Our Response to DNT
Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, we do not alter our data collection and use practices in response to DNT signals from your browser.
Alternative Options
If you prefer not to be tracked, we recommend:
- Using our cookie consent tool to customize your preferences
- Adjusting your browser's cookie settings
- Using opt-out tools provided by advertising networks
- Browsing in private/incognito mode
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
Notification of Changes
When we make material changes to this policy, we will:
- Update the "Last updated" date at the top of this policy
- Post a notice on our Website
- Send email notifications to registered users when appropriate
- Display a banner notification for significant changes
Your Continued Use
Your continued use of our Website after any changes to this Cookie Policy constitutes your acceptance of the updated policy. We encourage you to review this policy periodically to stay informed about our cookie practices.
11. Contact Us
If you have questions about this Cookie Policy or our use of cookies, please contact us:
Contact Information
Fireaway
332 Bethnal Grn Rd
London E2 0AG
United Kingdom
Phone: +44 20 7739 4873
Email: [email protected]
Data Protection Inquiries
For specific questions about how we handle your personal data and cookies, please include "Cookie Policy Inquiry" in your subject line.
We aim to respond to all cookie-related inquiries within 5 business days.
12. More Information
For additional information about cookies and online privacy, you may find these resources helpful:
Educational Resources
- All About Cookies - Comprehensive cookie information
- ICO Cookie Guidance - UK Information Commissioner's Office
- Cookie Law Info - Legal requirements and compliance
Browser Help Pages
Related Policies
This Cookie Policy should be read together with our other policies:
- Privacy Policy - How we collect and use personal information
- Terms of Service - Terms and conditions for using our Website
This Cookie Policy was last updated on January 2026. We encourage you to review this policy periodically for any changes. For questions about this policy, please contact us using the information provided above.